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3 Strategies to Optimize Marketing Spend and Get More Conversions
January 5, 2023

Tik Tok, Yelp, Direct Mail, Google, and Facebook, oh my! There are so many different marketing channels and campaigns your practice can leverage to drive new patient opportunities. But, how do you know which channels are performing better than others? Call Box experts found that 40% of calls that result in a new patient appointment scheduled came from Facebook, closely followed by direct mail at 36.6%.

In a world of omnichannel marketing, it is important to track and be able to report on where new appointment opportunities are originating.

3 strategies to ensure your practice is properly capitalizing on your marketing efforts:

1
A/B Testing

Experiment with different ad formats, visuals, ad copy, CTAs (calls-to-action), and placements to identify what resonates best with your audience. Continuously test and optimize your ads based on the results.

2
Utilize GA4 Insights

If a call conversion originated from a Google Ads advertisement, Call Box will tell you exactly which campaign and associated keywords drove the call. Therefore, you can see which of your campaigns are driving new patient appointments.

3
Continually Monitor Trends and Adapt

Stay updated with industry trends and technological advancements to identify emerging advertising platforms or changes in consumer behavior that could benefit your practice.

Your marketing budget is limited, and to ensure you are seeing a return on your investment, you want to ensure you are placing ads in the right places. Remember that every practice is unique, and one practice's results from marketing efforts might be different than another due to geography, target marketing, time of year etc.

To learn more about how Call Box helps practices optimize marketing spend based on call conversions click HERE.