Dynamic Number Insertion (DNI) stands as a game-changing tool in the healthcare industry, revolutionizing the way organizations track phone calls. Call Box has remained at the forefront of several industries in adopting innovative solutions like DNI. Let's delve into what DNI is, how it functions, its advantages in healthcare, and how you can implement it at your practice.
DNI is an advanced call tracking method that connects online user actions to phone calls made to your practice. DNI dynamically assigns unique phone numbers based on user behavior, allowing you to track the effectiveness of your digital marketing efforts and understand each patient's journey from online engagement to phone contact.
By placing code on your website, DNI will rotate the phone numbers shown on the page automatically based on the visitor's source, keyword searched, ad campaign, etc. When a potential patient visits your website and then calls your office using a dynamic tracking number, DNI captures data about their online interactions, providing valuable insights into the patient journey and marketing ROI.
DNI enables you to accurately attribute phone calls to the digital channels or campaigns that drove them, allowing you to optimize marketing spend and focus on strategies generating the most patient inquiries and conversions.
With background to the patient's online journey before they call, you can optimize the overall experience by better understanding their decision-making process.
DNI provides detailed analytics and call tracking metrics, empowering you to make data-driven decisions about marketing strategies, staff training, and patient communications.
With insights into which keywords, ads, or webpages led to phone calls, you can optimize your website content and digital campaigns to drive more conversions and appointment bookings.
Based on the web pages driving calls, determine which services and treatments to market and discuss with patients.
Once you select a DNI provider that specializes in healthcare communications and call tracking, the call tracking provider will give you an anchor number that is a tracking line you place on your website. You then install the tracking script directly to your website or through Google Tag Manager that recognizes the anchor number which then gets rotated out using a pool of all-tracked numbers.
By implementing DNI at your practice, you can unlock actionable insights, improve patient communications, and drive organizational growth. Embrace the power of DNI and transform the way you connect with patients online and offline.
To learn more about Call Box's DNI solution, schedule time with a Call Box expert HERE!